Samsung's Galaxy Round: Important innovation or gimmick? - Total Computer

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5.7 inch Samsung Galaxy Round, the first smartphone with a curved screen, was this week won in sales in South Korea for 1 million South Korean, which is about 690 euros. It remains unclear whether it will be.

the device, which runs on Android 4.3, ever sold in the U.S. or Europe

Analysts predict that a small group of early adopters will feel the distinct look of the round, but in the U.S. and Europe have attracted or for half the price. A curved screen would just be best for consumers as the new iPhone 5S in gold tinted metal.

so intriguing even

The question is whether a curved screen is a major innovation. Or does Samsung just what it always does: One after another product release to prove that the company can quickly and efficiently than any other? Perhaps both.

Samsung

the greatest

Samsung has proved that it can rapidly launch new products special. In the past three months we have seen Galaxy Tab tablets come along, and recently the Galaxy Note 3 with his digital pen and 5.7 inch screen phablet format. And the company has also, with mixed reviews, the Galaxy Gear smartwatch introduced.

early September

Samsung seems for every conceivable niche to release in the market. a mobile device Maybe Samsung will thus gain a marketing advantage over Apple, which launches new tablets and smartphones according to a fixed schedule.

We must note that Samsung’s strategy has worked so far, it is the largest phone manufacturer in the world what it is today. It uses not the flat, relatively obvious approach to product launch and maintain that many manufacturers (including Apple). You might skew, or “bent” marketing call – an appropriate approach for the launch of a new smartphone with a curved screen

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Major applications?

There is enough evidence that a curved touchscreen significant technological progress. Samsung is already working on the design of much larger – perhaps even more important – applications for its flexible OLED screens

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Last January at International CES Samsung showed a prototype smartphone with a flexible OLED that was to be part of the device wrapped so that the left and right corners were covered. If the phone screen would lie down on a table could be displayed.

along the edges posts

In a four-minute long YouTube video of a CES presentation describing executives of this Samsung smartphone prototype, along with another prototype of a foldable smartphone with a flexible screen. Samsung even had a prototype of a USB stick with a screen that can be rolled together as a scroll from the side and rolled back when it is no longer necessary. An ad in the video also shows how future “flexible, foldable and rollable” could be.

displays used in products all over the world

ideas for flexible OLEDs were introduced in January under the brand name Youm, although Samsung Youm not the word used in the description of the new Galaxy Round.

Other producers

Other companies are also developing flexible displays, including Sony and Corning, maker of Gorilla Glass which is now used in many smartphones. At the IFA fair in Germany in September Samsung, presented as LG Electronics and Sony, curved TV screens. Some are based on OLED, which is known for its deeper blacks to improve the viewing experience on a color screen.

Samsung

It took almost four years to reach. terms of a production quality device Galaxy Round OLEDs emit their own light and therefore have no rigid, thick backlight needed as an LCD screen.

screens that use OLED (Organic Light Emitting Diode) are made of electroluminescent organic semiconductor layers with a thickness of about 100nm. The semiconductors are usually made first on a glass substrate, but in order to make a flexible screen, the glass is replaced by a flexible plastic such as polyethylene terephthalate.

New Features

Besides the physical properties of the flexible screen also introduces Samsung software specially designed for the curved screen. One of the functions is called Gravity Effect, and allows the user is able to tilt for the viewing of content, the device. Another feature is Rollover Effect for checking information such as the date and time when the home screen is off.

It is not clear whether this new software will be for users or they will be to superficial (and sometimes unreliable) add-ons like Smart Scroll, Smart Pause and Air Gesture, which are part of the latest round of degraded important Samsung devices including the Galaxy S4 smartphone.

Samsung also showed off the fact that the Galaxy Round with one hand to operate, as they can be. moved the controls to one side of the large curved screen In this way it is easier to use the phone with the thumb of one hand to operate. With the multi-function screen, you can also open multiple apps simultaneously on the screen.

Specifications Galaxy Round

Galaxy next Round will the flexible screen also have other important hardware. The device is equipped with a Qualcomm Krait Quad 2.3 GHz processor, the MSM 8974, along with 32 GB of storage and a slot for a microSD card to add up. Additional 64GB The Galaxy Round comes with a large 2800 mAh battery.

At the rear is a 13-megapixel camera on the front and a 2-megapixel camera. The phone works with LTE networks and supports 802.11ac Wi-Fi and Bluetooth 4.0 Low Energy. Also, Samsung Knox security and management software for supported businesses. The Galaxy Round weighs 154 grams and is indeed large, with a size of 15.1 x 7.9 x 0.8 inches.

Put it through?

The question now is whether there are other prototypes from Samsung with a flexible screen will appear. And they will be a sales success? Some analysts think that a large, curved smartphone like the Galaxy Round fits better in a pocket than a flat, rectangular phone. “Some of the users will like to pay for a phablet-style smartphone that fits better in your pocket extra,” said analyst Kevin Burden of Strategy Analytics.

But the success of the Round will also depend on the price. “There is one for each of the devices market, but one is smaller than the other,” he says. “The big sales will come only when this technology in devices that are expected by the consumer priced.”

Jack Gold, an analyst at J. Gold Associates, says Samsung a good understanding of its market, and know that luxury, high-priced devices sell well in Asian countries, but in the U.S. will get. A skeptical reception “The curved screen is currently more of a gimmick, until Samsung can show a case where it is really necessary for users,” he.

said

More exciting opportunities

capabilities of other technologies are flexible according to Gold exciting. Among the products under development are flexible circuit boards and flexible batteries. If a device is made very flexible, it is theoretically possible that it can be, or can be rolled up and put in a bag or pocket, a wrist or arm wound he says. “The possibilities remain to be discovered, but flexible screens might lead. To some interesting innovations”

If you look at history, it is possible that Samsung bendable smartphone prototypes, as were shown at CES, the market will have, although Samsung has given no timeline. sometime in 2014 ready Flexible technologies would for all new product categories can provide, such as arched windows that can serve. Well as touch screens for Internet access Or curved screens could be, or devices that use touch screens web browser.

incorporated into dashboards

But how will be the first to flexible screens used with the Samsung Galaxy Round to speak. to our imagination And yet there is a lack of it.

Source:. Computerworld

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