Advertising Review: Samsung Galaxy S4 Dual Shot - Marketingfacts

eyes in your mind, but mind your smartphone as Samsung presents the feature Dual Shot of the Galaxy S4. In the video are unsuspecting passersby in Rotterdam spectacularly ge-photobombed.

Credits:
Customer: Samsung
Production: Wefilm
Media Agency: Starcom
Seeding: Liquid Thread

objective:
In a playful way to communicate that the Samsung Galaxy S4 is equipped with Dual Shot

.

effect:
In Dual Shot as a feature, it is natural to you that shows how it works. In this video, unsuspecting passersby spectacularly ge- photobombed (in Rotterdam). The video has been viewed more than 100,000 times.

The verdict:
The contrast between the entertainer in his wimpy suit and the Hollywood-like scene that takes place behind the unsuspecting volunteer, I find a nice one. Especially since that volunteer has so missed everything, because that was a one-sided picture making. The difference between what is happening before and after the volunteer becomes even clearer mapped by the use of color, the angle is filmed and theatrical music underneath. The idea is funny, but not OMG-this-should-I-share-hilarious. Yet there are already about 112,000 views, so that’s not bad. What annoys me though is the varying use of the U-shape and your form. Now I do not know if this is due to the installation of the video (he speaks both older and younger volunteers), or that the entertainer really form of address changes, but in both cases could have been prevented it seems.

Yet I always think, why would I want to take a picture of myself while I photograph something else? Of course I understand that you can do more than just pictures of yourself and create your topic, with Dual Shot but I’m still wondering what to do with them. The stopzin “Because it is” comes to mind in this regard. Therefore it seems that Samsung smart as a continuation of this video which explains more about the possibilities. Inspire people who are sensitive to new techniques and who likes to go to work here.

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